Usability and user experience professional, specialist in eye tracking methodology for usability studies and marketing research. Focuses on measurement of visual attention and emotinal response for advertising, communications, and computer games industry.

Founder of eye tracking consultancy, EYEFACT. EYEFACT is the first eye tracking consultancy in the Nordic region providing both Usability and Market Research services. EYEFACT focuses on developing new methodology through PhD research and collaboration with largest media agencies and media companies in the region.